Crafting Your Story
Have you ever seen a pile of Legos dumped out without a box?
Maybe those Legos are a complete set and have the potential to become the Taj Mahal or the Death Star, but you don’t have a picture to work from and have no idea where to start.
Sometimes that’s what a problem feels like … A great big pile of Legos with a lot of potential but a bit overwhelming.
“The most important thing in communication is to hear what isn’t being said.”
-Peter Drucker
My take on marketing
All of your communication points should intersect and not run parallel. Frame this thought by considering train tracks and a highway system.
Trains carry passengers one direction and there’s no easy way to circle back or to connect elsewhere.
Highways intersect and model how our communication points should merge.
Intersections ensure that your message moves quickly and has the opportunity to travel & expand your base.
That’s where Centered Communications steps in to take a fresh look at your pile of Legos & partner with you to build something that tells your story in a way that is ordered and creative!
The trick is integrating all of your communication points so they connect and build a framework to reach your target audience from different angles.
Clare Purinton graduated from Florida State University and holds degrees in English and Communications.
She has been a writer, designer, and event director for over 30 years. When a project calls for video production, she can write a script with nuance and capture images to share your essential details in a way that impacts the heart and the mind.